Discoveries, records and feelings - in the most ambitious beauty salon.
The largest number of square meters, the largest number of stains, and most importantly - the largest number of emotions! Joy, delight, surprise, inspiration, euphoria ...
Successful craftsmen from different countries and cities came together for an inspiring experience with the new paint from ESTEL - ESTELLER. To provide the global team with maximum opportunities, Open Salon was created in Sochi - a grandiose space for the joint creativity of hundreds of professionals.
Open Salon literally soared over the sea - waves rustled, seagulls circled and a blue canvas stretched into the distance. The largest salon was located on an area of 900 square meters and was divided into 5 thematic zones: the Esteller women's room, the Alpha Homme barbershop, the Genevie beauty parlors, the Hair Spa aqua zone and children's relaxation and fun rooms "Little me". And the guests were greeted by an elegant and modern welcome-zone, where everyone could take a 3D photo, relax and get acquainted with the latest ESTEL.
Each zone played an important role, but the main magic took place in the Esteller Hall. It was here that the craftsmen, and with them the customers, discovered the first immersive paint from ESTEL. Acquaintance with a new product took place directly in the work, captivating the masters and giving the joy of creativity. This allowed professionals to feel all the features of ESTELLER, the main of which is the ability to add perfume to the paint and affect the maximum number of senses. Giving color to aroma, and aroma to color - quite recently it seemed incredible, but at Open Salon the incredible became real.The variety of shades of ESTELLER, E and R perfumes, bright flashes of created colors - all this surprised and captivated the project participants.
The incredible has more than once become real during the work of Open Salon. The masters managed not only to work with immersive paint, but also to set the Russian record for dyeing hair to the largest number of people. "Talent wins the game, and the team - championships, "said Lev Okhotin, CEO of ESTEL, on the eve. Feeling inspiration and unity, the masters were able to achieve an incredible result.
The guests and clients of the Open Salon on the only day of its work were Sochi residents, beauty bloggers and journalists, and bright professionals in their field became masters.
For everyone who visited it, Open Salon became a territory of discoveries, records and feelings. The largest salon worked for only ten hours, but managed to change a lot. He showed that together much more can be achieved than individually. He showed that paint and perfume can exist in synergy. He showed that the incredible can become real.
